We use the term ‘disruption’ to describe the place where the things we love to do and the things we are good at come together. It is the meeting point between personal passion and potential. To establish and sustain ‘disruption’, you need to ‘dare’ to think differently; you need to ‘design’ your direction and have the discipline to ‘do’ & make it happen. How do we find the freedom in ourselves and in others? There isn’t a rigid formula. Disruption is different for everyone. In fact, that’s the point. However the 3D model provides a framework that will ask the questions that will prompt thinking about this and knowing what to look for and what to do. What applies to yourself also applies to your brand, problem or challenge.